Salone del Mobile.Milano has announced the framework for its 64th edition, scheduled to take place from April 21 to 26, 2026, at Fiera Milano, Rho. The upcoming edition will bring together more than 1,900 exhibitors from 32 countries across over 169,000 square meters of exhibition space, highlighting the fair’s continued scale and international reach. Beyond its quantitative dimension, the 2026 Salone positions itself as an evolving cultural and economic infrastructure, increasingly structured around long-term strategies rather than isolated events. The program reflects a growing emphasis on accessibility, curatorial depth, and cross-sector dialogue, pointing at the Salone’s role not only as a marketplace for the industry but also as a platform where architectural thinking, industrial production, and global dynamics intersect within a single, coordinated framework.
At the center of this strategic shift is the launch phase of Salone Contract, a new initiative addressing the transformation of the contract furnishing sector, whose master plan has been entrusted to Rem Koolhaas and David Gianotten from OMA. Conceived as a multi-year project rather than a conventional exhibition format, Salone Contract responds to the increasing complexity of large-scale commissions in hospitality, workplace, retail, and infrastructure, where design value is generated through the integration of systems, services, logistics, and data. During the 2026 edition, the project will unfold through a thematic itinerary across the fair, a public lecture by Rem Koolhaas, and an international forum developed in collaboration with OMA. These components form the conceptual groundwork for the first full Salone Contract exhibition in 2027, positioning architectural research as a tool for market orientation and long-term industrial strategy.
The 2026 edition will be accompanied by the communication campaign “A Matter of Salone,” which places material at the center of the design process, framing it as both the origin and meaning. Developed as a collective project, the campaign translates the transition from gesture to form into a series of visual narratives, reinforcing the connection between physical matter, design intention, and cultural value. In parallel, the campaign informs a reworked visitor experience, supported by a new wayfinding system designed to improve orientation and accessibility across the fairgrounds. These elements aim to clarify the complexity of the event, facilitating movement, encounters, and discovery while reinforcing the Salone’s identity as an interconnected and legible ecosystem rather than a collection of isolated exhibitions.
또한 2026년에는 디자인 주간의 확장을 통해 밀라노에서의 디자인 축제가 계속되며, 살로네의 기존 전시 구조를 유지하는 한편 범위를 확장하는 새로운 큐레이션 형식을 도입한다. 연간 4대 전시인 Salone Internazionale del Mobile, International Furnishing Accessories Exhibition, Workplace3.0, S.Project이 총 915개 브랜드를 선보이고, 2년마다 열리는 EuroCucina(FTK – Technology For the Kitchen)와 International Bathroom Exhibition의 재개도 박람회의 부문별 혁신성, 지속 가능성 및 변화하는 거주 공간과 공용 공간에 대한 집중을 확고히 한다. 또한 수집품 및 한정판 디자인에 초점을 맞춘 Salone Raritas와 몰입형 설치작인 Aurea. An Architectural Fiction 등의 새로운 프로젝트도 더해져 연구 중심의 생산, 장인정신, 공간 실험을 포괄하는 더 넓은 서사를 만든다. 이와 함께 SaloneSatellite는 43개국의 35세 미만 디자이너 700명을 다시 한 번 선보이며 세계화된 맥락에서 신진 실천과 디자인 교육에 대한 살로네의 오랜 헌신을 강조한다.
연간 주요 건축 이벤트로 꼽히는 살로네 델 모빌레는 전 세계의 디자이너, 건축가, 브랜드, 애호가들을 밀라노로 이끌어 현대 디자인 문화의 수도로서의 도시의 지위를 재확인한다. 지난 2025년 판에서 살로네 델 모빌레 2025는 로 피에라의 주요 전시를 중심으로 연장된 강연, 원탁 토론, 설치 프로그램을 더했다. Drafting Futures 토크를 비롯해 Bjarke Ingels, Lesley Lokko, Paolo Sorrentino 등의 기여가 더해지며 박람회는 도시 전역의 전시 및 행사 프레임워크 속에서 운영되었다.
